Going further in redesigning Uber’s surge pricing UX
by tophtucker
Brenden Mulligan had a good post today about Uber surge pricing UX. But I think we can go a lot further in revamping it. Here’s my meticulously rendered mockup:
(Note that I don’t have a clue what normal prices are. And trip price is not actually a linear function of as-the-crow-flies distance. Not insurmountable.)
I think it’s especially important to get this right because “fast pricing” (all pricing is variable, so don’t call it that) is so important, if we intend to take full advantage of the opportunities in market efficiency offered by the internet.
I imagine that one day, users will be able to place limit orders (“I want a ride so long as the rate doesn’t jump above this threshold in the interim”), or buy & trade options to get an Uber ride at a certain time, place, and rate. And so on. Ayup.
Interesting, its definitely cool to see another take on what a potential solution could look like. I’ll definitely bring the “Price Blast Radius” idea to the table when we start revamping the design after the holidays!
Thanks again for the post!
I’ve definitely seen similar sketches floating around the Uber office…
Hey there, I found your site toph.me while browsing http://toph.
me/2012/01/02/going-further-in-redesigning-ubers-surge-pricing-ux/.
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